ABOUT US

Streetwear built from protest.

404 Collective is a streetwear label built from the chaos of politics and power, translating every attack on your rights into something you can wear in defiance.

It was born the day the White House hid vital pages behind 404 errors, right as anyone who spoke too loudly got labeled "woke" and disposable.

Every drop is tied to a specific fight — voting rights, reproductive freedom, the cost of living — with transparent breakdowns of where the money goes.

Not generic "awareness" merch.
Real-time drops. Named issues.

50% of profits sent directly to the organizations in the fight.

404 Collective exists because silence has never protected anyone.

If you are already arguing with the headlines, protesting in your group chats,
and refusing to pretend this is normal, we are just giving you the uniform.